Jaipur Rugs
“Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow.”
Starting with a loan from his father, NK Chaudhary founded Jaipur Rugs in 1978, initially working with nine artisans on two looms. Hailing from Churu, Rajasthan, Chaudhary's journey began with humble beginnings, eventually earning him the title, 'Gandhi of the Carpet Industry’. Chaudhary grew the business into one of the largest hand-knotted rug manufacturers, driven by dignity and human kindness.
Bringing together 2500 years worth of weaving traditions with modern sustainability and design, Jaipur Rugs follows a meticulous process rooted in Indian heritage. Beginning with carding and spinning, Katwari artisans layer and transform carefully selected wool into yarn using a spinning wheel, or charka. Yarn is sun-dried and dyed to over 3000 colours and hand-knotted by skilled weavers, a process that can take up to a year. Methodological washing and Gultarash techniques further enhance the rug's quality and finish, resulting in textural masterpieces that showcase the splendour of Persian and Tibetan knots.
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